About us
We are the Code of Conduct Company.
We are the Code of Conduct Company, a trailblazing ethics and compliance expert in the Nordics. Code of Conduct Company was born from a genuine desire to build more ethical working life, help people make responsible choices and support organizations in creating the conditions that make those choices possible. We turn values and ethical principles into clear guidance, practical capabilities and everyday action.
Ethical choices are rarely simple or self‑evident. Under everyday pressure, decisions are often shaped by habits, rationalizations and cognitive biases that do not always align with stated values. That is why moral judgment is like a muscle – it requires continuous training. We support your organization in building this muscle.
Key figures

Founded
2018
The only Nordic company with Code of Conduct at its core

Projects
500+
Covering project scope in 50+ countries

Experts
4
+ carefully selected partners
Meet the team
Niina Ratsula
CEO & Founder
+358 50 486 9821
[email protected]
Sanna Kalliokoski
Partner & Advisor
+358 50 560 4573
[email protected]
Kia Karvetti
Päivi Wargh
Visual Lead
+358 50 31 22 628
[email protected]
Our values
Our shared values guide both our work and our efforts to build a more humane, fair and responsible working life.

TRANSPARENTLY
To us, transparency means that we don’t keep secrets from one another or from our clients, and that we do as we promise. We communicate as openly as possible about everything we can, while always respecting our confidentiality commitments. Open and psychologically safe dialogue with our clients is at the heart of our work.

COURAGEOUSLY
We pave the way for a culture of doing the right thing and making better decisions. We express our views openly, yet respectfully. We believe it is our responsibility to question established ways of thinking, make mistakes and learn from them. We want to do the right thing, especially when facing the most difficult decisions.

HUMANELY
Working humanely brings together responsibility and passion. It matters to us that our work is meaningful, both to us and to our clients. We do not strive for perfection. Instead, we look for the next opportunity to learn. We are free to come to work as we are, and we believe that people are at their best when they can be their whole, authentic selves.
Our insights
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Your whistleblowing system is only as strong as your ability and will to listen
A Code of Conduct is not only intended to explain what is permitted and what is prohibited. Its purpose is to help people make better decisions when the right course of action is not obvious.
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Ethics & Compliance eLearnings should make people think, not just click
Many people think that controls and trust are opposites. That controls signal distrust, while trust means the absence of controls. In reality, the two can form a seamless whole, a match made in heaven.
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Controls and trust create a perfect partnership
Many people think that controls and trust are opposites. That controls signal distrust, while trust means the absence of controls. In reality, the two can form a seamless whole, a match made in heaven.

